Co-owner of Run For Your Life running stores
In this episode, I interview Chris Elkins with Run For Your Life running stores. Run For Your Life is an iconic Charlotte small business that in 2019 celebrated their 30th anniversary in business. Chris tells us about the founding of the company, along with how he became involved in the business and eventually an owner. We discuss ways that Run For Your Life is set apart from their big box store competition, and has remained successful by staying loyal to serving their niche market. The subject of community activation comes up often in this interview, as does the importance of referral partners. This was a great interview that I think you’ll enjoy!
Running Around Charlotte (podcast): https://runningaroundclt.blubrry.net/