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Episode 013

Black Wednesday

Small Business Marketing with Corri Smith

by | Nov 16, 2020

Show Notes:

As a small business owner, I have always had a fascination with marketing. Effective marketing is, of course, essential to the success of any business. In this episode, I have an interesting conversation with Corri Smith – she’s the owner of a highly successful creative marketing and PR firm here in Charlotte called Black Wednesday. Corri shares a lot of insight into effective marketing for small businesses and gives us some great advice and resources to consider along the way. Are you struggling with your marketing? Well then, this episode is for you – enjoy!

From the Black Wednesday website:

“Black Wednesday is a creative marketing and PR company that focuses on grassroots efforts to authentically connect brands to their audiences.

At BW, we dive into a client’s brand strategy to custom build marketing programs tailored to fit their vision, voice and goals. We develop creative stories and campaigns that exemplify their core values and beliefs, help them get plugged into the larger dialogues in their communities and seek innovative opportunities for organic coverage and engagement.

We call this brand personification: when your business behaves like a person allowing you to market differently. We want to help you share the living, breathing human passion behind exactly what gets you up in the morning (besides coffee). Let’s be honest, we love coffee, but we’re even bigger fans of the authentic interchange inspired by sharing a cup. Our role: setting the table for your next conversation.

Whether it’s marketing consultancy, public relations, social media, design or strategy services, if you care about it, we will amplify the message and help you participate differently.

 So let’s talk: contact us today and let’s have a conversation about your next conversation.”



Books recommended:

The Subtle Art of Not Giving a F*ck, by Mark Manson:

Grit, by Angela Duckworth:

This is Marketing, by Seth Godin:

Outliers: The Story of Success, by Malcolm Gladwell:

How to Win at B2B Email Marketing, by Adam Holden-Bache:


Other local resources:

SkillPop: Live, expert-lead classes and workshops:

Charlotte Agenda: The user’s guide to Charlotte:

CharlotteFive: :

Charlotte Ledger: Charlotte Business Newsletter:


As always, thanks so much for listening to the podcast.

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