Your Mom’s Donuts

It’s a new year (thank God) and while we’re all busy setting out to put our new year’s resolutions into action, I thought it would make great sense to talk about donuts. Not just any donuts, Your Mom’s Donuts – Courtney Buckley joins me to share the story of Your Mom’s Donuts shops in Charlotte and Matthews. Enjoy!

From their website:

“Your Mom’s Donuts is a craft donut shop serving the greater Charlotte area since 2013. Owner Courtney Buckley started the business with home deliveries, then in 2014 added the first storefront in Matthews, NC, close to where Courtney lived at the time with her newborn daughter. Four years (and two more kids) later, in 2018, Buckley opened a second location, in Charlotte at Park Road Shopping Center. The Matthews shop serves as the flagship location, as well as the kitchen where the donuts for both shops are made from scratch every day.”

Website: http://www.yourmomsdonutsnc.com/

Businesses mentioned:

Cranial Overdrive (host mentioned in intro) https://cranialoverdrive.com/

Your Mom’s Bazaar – Davidson, NC https://yourmomsbazaar.com/

The Loyalist Market http://www.theloyalistmarket.com/

Podcasts mentioned:

The Best of LKN (our other local podcast) https://thebestoflkn.com/

The Mind Your Business Podcast with James Wedmore https://www.mindyourbusinesspodcast.com/

Books recommended:

Upstream: The Quest to Solve Problems Before They Happen, by Dan Heath
Buy Here >> https://amzn.to/38Ud836

Meditations with Cows: What I’ve Learned from Daisy, the Dairy Cow Who Changed My Life by Shreve Stockton
Buy Here >> https://amzn.to/2LdSDGk

Thanks for listening!

Email the host: thebestofclt@gmail.com

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Transcript:

Intro:

Welcome to The Best of Charlotte, a podcast featuring the best small businesses and the most influential professionals in Charlotte, North Carolina. Each week, we’ll bring you a new interview with those small business owners and professionals that are making a big impact here in the Charlotte area. Thanks for joining us. Enjoy the show.

Jeff:

Happy new year Charlotte, and welcome back to the podcast. I want to thank you for following along with The Best of Charlotte podcast and for your support throughout the first year of our journey. We definitely had our ups and downs, as we put the format of the podcast through some changes and balanced our day jobs and life in general, during a tumultuous 2020. I say we, because I’m not alone on this journey. This project wouldn’t be possible without my great friend and partner in this endeavor, Phil Deppen, the owner of Cranial Overdrive, a creative design studio. Phil has dedicated so much of his preciously scarce free time to helping me out with graphic design, web development, and much needed advice on nearly a daily basis. As if one podcast production weren’t enough, Phil has helped me produce our other podcast, The Best of LKN. On a podcast focusing specifically on the Lake Norman area. I’m eternally grateful for his friendship and the expertise he has shared so generously. I’ll post a link to his creative design studio in the show notes, I’ll also post a link to The Best of LKN’s website.

Jeff:

While I’m on the subject of generosity, I want to also share how grateful I am for all of our amazing guests that we’ve had the privilege of meeting on this podcast. This podcast wouldn’t exist without your participation, and I’ve been just so proud to share your stories with our audience. You’ve taken so much time out of your extremely busy schedules to share your journey with me and the audience, and I am just so thankful to each and every one of you for joining the podcast.

Jeff:

Now let’s talk about this episode, the first episode of 2021. It’s the new year, thank God. And while we’re all busy setting out to put our new year’s resolutions into action, I thought it would make great sense to talk about donuts. Not just any donuts, Your Mom’s Donuts. Courtney Buckley joins me to share the story of Your Mom’s Donuts. Enjoy.

Jeff:

Hey friends, welcome back to the podcast today. We get to talk about one of my favorite subjects and that is donuts, and specifically really super amazing craft donuts made right here in Charlotte at Your Mom’s Donuts. The founder and owner Courtney Buckley is joining us for the podcast. Courtney, welcome.

Courtney Buckley:

Thank you, thanks for having me.

Jeff:

Good to see you again, we had a nice chat for the Lake Norman Podcast not too long ago, to talk about Your Mom’s Bazaar in Davidson, which is super cool. I’ve actually visited a couple of times now and…

Courtney Buckley:

Awesome.

Jeff:

Yeah, great concept up there. I’ll post a link in the show notes so I don’t want to get too far off topic. But for the Charlotte podcast, let’s share with the listeners a little bit of a bio on you, a little bit of your background, and then we’ll get right into details about all the things that make Your Mom’s Donuts so awesome.

Courtney Buckley:

Well, thanks again for having me. I started Your Mom’s Donuts back in 2013 sort of, I don’t know how far we got into this actually in the other podcast, but a little bit out of desperation. I had a farm at the time and had dairy sheep and had this dream of doing sheep’s milk ice cream and of leasing land. And yeah, we ended up on a rental property and stuff went south and we had to figure something out really quickly. I had a six month old at the time and there were craft donut shops popping up all over the country. And I had, at one point, run the bakery at Earth Fare and had cooked always. And so started messing around in the kitchen with recipes and started as a delivery only donut concept in October seven years ago, actually.

Courtney Buckley:

And then thanks to social media was able to get a little bit of a following, and we did some markets between then and we opened in Matthews that our flagship location, July, 2014 and since have opened up at Park Road, that’s been about two and a half years ago now, and just opened up in Davidson about two months ago.

Jeff:

Yeah so, I haven’t had an opportunity to visit the Matthews or Park Road locations, but you’ve been kind enough to share donuts with the Davidson location, the Your Mom’s Bazaar spot, so I have grabbed one every time I visit.

Courtney Buckley:

Awesome.

Jeff:

And yeah, they’re amazing. When you started Your Mom’s Donuts, you were delivery only. Where were you baking? Out of the house? Did you have a…

Courtney Buckley:

No. We had a commissary once out of in Charlotte, we actually shared a kitchen with Roots Catering. Yeah, and we were pre-order only, I would spend hours setting up the most efficient route for delivery and getting all organized of what we were making and how it was going out the door and my daughter would come with me. She also is going to be eight in a couple months, so I look back now when she was a little baby. Literally I had a six month old on my hip and I’d walked through your door with however many doughnuts you ordered and hand them over.

Jeff:

Wow. So it was online ordering?

Courtney Buckley:

Correct? Yeah. I mean Instagram was our friend. I’d spend way too much time going on social media and finding other fairly similar businesses and trying to follow all of their followers so that they’d find out about us and yeah.

Jeff:

Yeah. Grassroots marketing, right? Just in the trenches and yeah, for sure. Well, Your Mom’s Donuts Instagram accounts are amazing. I mean, your hard work paid off, you have thousands and thousands of followers. I don’t recall offhand the last count, but it was in the… Well actually, maybe I’ll look it up while we’re recording.

Courtney Buckley:

I was going to say, we’re creeping up to 19,000. Fortunately, I’ve got somebody else now, I can actually hire somebody to do that, which is amazing because I did it all for a really long time and now there’s people that are way better at that than I am and can take over now that we’ve hit this level.

Jeff:

Yeah, absolutely. Well, it takes a team, right? Especially when you have multiple locations and couldn’t do it without a team, I’m sure. We’ll dive into that a little bit as well, because I know you’ll want to recognize how important your team has been as well. The Matthews location opened in 2014. Park Road was just a couple of years ago?

Courtney Buckley:

Yeah. We opened Park Road September 2018.

Jeff:

Okay.

Courtney Buckley:

Yeah, I’m sorry. I’m thinking while I’m… The time just flies by and so I can’t remember what happened when. But yes, we just came up on our two year this year.

Jeff:

Yeah. I get it, trust me. So when I told my wife that you were going to be joining the podcast and we were going to be talking about Your Mom’s Donuts, her eyes just lit up, she started telling me all these stories about her colleagues and herself taking a trip to Your Mom’s Donuts on the way to work, on the way to the office over the years.

Courtney Buckley:

Awesome.

Jeff:

And making runs during lunchtime to pick up donuts. And she started telling me stories about, reminding me of all the times that friends of ours have mentioned it and made special trips over to the location. So I’ve really been looking forward to getting you on here. As usual, she’s much more aware of everything that’s going on in Charlotte than I am. But yeah, so happy to have been introduced. So the business basically started in did you say 2012?

Courtney Buckley:

2013.

Jeff:

2013 okay. And we moved into a brick and mortar pretty quickly, a year later.

Courtney Buckley:

Yep. Yeah, I mean, we didn’t ever have a food truck or anything. I had this little cart, it was a pizza cart and we had converted into a donut cart, but I don’t even think I got that until… That time was such a blur. I mean, I actually found out I was pregnant with twins about a week after I signed my first lease. Again, I’m thinking, you can’t see me, but this is my thinking face. So yeah, in May of 2014 I had a… Gosh, Violet was like, her birthday’s in February, so was 15 months old maybe and I found out I was pregnant with twins and had just signed a lease to the brick and mortar donut shop.

Courtney Buckley:

And it was like, “Okay, well I guess this is what we’re doing, we’re just going to go ahead and get it all out of the way at one time. And that time was kind of just a little bit blurry. But we did do farmer’s markets. So we went to Matthew’s Market and we’d been at the Davidson Market since then also. And so that was a really awesome way to sort of get a little bit of a following. And any time there was a Christmas market or, I mean, literally anything we would see, we would try and pop up and make the donuts and show up.

Jeff:

Both really highly successful Farmer’s Markets. The Davidson Market I’m familiar with. Do they partner at all the Davidson Matthews Markets? Do they share organizations?

Courtney Buckley:

No.

Jeff:

Organizers, no?

Courtney Buckley:

Nope. Both are completely individually run but the Davidson Market is, hands down, my favorite farmer’s market in Charlotte and Matthews is great too it’s a mile from our shop, so we stopped going to that one, but we still do go to the Davidson Market. I’ve been a part of that market for a really long time. Funny enough, before I opened my donut shop, I worked for a farmer at the Davidson Farmer’s Market selling product for him at his booth when I was in my very early 20s. So it felt very full circle to bring my donut shop there after.

Jeff:

Wow, yeah. I had a conversation recently for the Lake Norman Podcast with Zach Wyatt.

Courtney Buckley:

Yup.

Jeff:

He’s the executive Director of the Carolina Farm Trust.

Courtney Buckley:

Yeah, I know Abby and Zach well.

Jeff:

Oh do you? Okay. Yeah, he did have really great things to say about you. I got the feeling that he knew you as well.

Courtney Buckley:

Awesome.

Jeff:

So yeah, it’s really, the more I dive into local businesses and communities, the more I realize what a small, tight knit community really, or how tightly knit these communities really are.

Courtney Buckley:

The funny thing is, I don’t think every city is lucky enough to have that, but in Charlotte we are. I mean, the Charlotte especially, that’s why I love the food business so much. I mean, everybody involved is so community focused and I used to say, I could go out to dinner by myself in so many places in Charlotte and never really be alone because the community around here is just, yeah, it’s amazing.

Jeff:

Yeah, well said. I love that. Well, here it is 2020 and we’re coming up to the close of 2020. This is, what day is today? December…

Courtney Buckley:

17?

Jeff:

17th, yeah. Thursday, December 17th. We’re recording this 2020. Share what have been, obviously the lows are pretty obvious for anyone in the hospitality or food industry for 2020, but share some of the and lows for your company over the last year.

Courtney Buckley:

I think I’m going to repeat myself a little bit. We’ve talked to him a couple of weeks ago, but I don’t like to talk about the lows. We all know how bad it’s been for so many people and watching other businesses closed down and the employees be let go. And we’ve been lucky though this year has been awesome. I got to open a new business. I don’t think it’s like super public knowledge, but I actually moved to Charleston. My partner is down here and when everything happened, we just all moved in together in March. And so it’s actually been kind of an awesome year. I’ve got to hire staff and work more with the community and get to know even more small businesses through all of this, with opening the Bazaar and turning our donut shop into a grocery store in March and watching the community rally like Mr. Rogers said always look for the helpers and watching the community rally and all of this has been really inspiring.

Jeff:

Yeah. I love that. Producing these podcasts was an idea that spawned out of the challenges of 2020. And so a high for me certainly has been the inspiration to start producing these two podcasts for the Charlotte and Lake Norman areas. And although one of my core businesses has, obviously revenue has dipped quite a bit in 2020, I really have no complaints. I feel extremely fortunate to have so many really loyal and just adoring clients that have really supported my business and throughout the year. And I just have been trying to pay it forward myself.

Courtney Buckley:

I think a lot of times though, the greatest innovation comes out of this crap, right? Like this muddy awfulness, if you can look for the needs and watch the community come together and watch the helpers, and it’s certainly not lacking for things we could be upset about for short. And there’s so much more that could be done, but yeah, there’s always a lot of awesome innovation and excitement also around the darkness.

Jeff:

You bring up two really great points, the support from the communities to support their local small businesses and to support these small businesses that have been there for them over the years. And just the way the community has rallied behind small businesses has been really inspiring and really encouraging. And the other thing that you brought up, the innovation that’s come out of 2020, a lot of the small business owners that I’ve talked to on these podcasts that I’ve had conversations with and I’ve learned so much from, have repeated over and over almost nearly every conversation I have, the topic of the innovation that they’ve been forced to make, really in a lot of cases, during 2020 and some of the ways that they’ve been able to actually improve their businesses and develop additional channels or additional lines of business within their companies to address to offset the challenges of 2020.

Jeff:

But these are all changes that are going to just continue to grow even as we move back to a more normal economy. Many of them have really benefited and that’s not to understate the devastation that so many other businesses have actually suffered.

Courtney Buckley:

Oh for sure.

Jeff:

And obviously, I don’t want to ignore that, but it is really encouraging to see so much of the positive news that has happened for a lot of these small businesses. What are some businesses and the area that have not only been supportive and helpful to Your Mom’s Donuts over the course of running those businesses, but also have been especially helpful in 2020. Can you name a few for us?

Courtney Buckley:

I wish I had more prep time for that. I mean, when schools all got shut down, the restaurant community and our neighbors banded a bunch of people together, we were donating bread and fed kids who didn’t have anything. They were able to raise money and set up different… We have restaurants all throughout Charlotte that were offering free sandwiches to any kid that like, no questions asked, honor system, you’re hungry, we’ll feed you. And that kind of stuff is just like, that keeps me going, it’s so cool to watch. All these businesses are struggling. This is what I love about the restaurant industry so much. Restaurants are hurting right now, but nobody was like, “Oh, somebody fix my life in six months.” Everybody’s like, “What can we do for everyone else?”

Courtney Buckley:

And to watch a community band together like that to feed kids, feed the less fortunate, let’s figure out how we can help. And it’s like, all of a sudden the focus comes off of you and all the things that should have been depressing become inspiring and feel good, helping other people just, I don’t know, it always feels better than wallowing in the garbage you’re left with.

Jeff:

Yeah, absolutely. And I love that story. The Loyalist, I’ll have to reach out to them and see if we can have a talk sometime. I had another guest on…

Courtney Buckley:

Yeah, Chris is awesome.

Jeff:

Chris is the owner?

Courtney Buckley:

Yes. He’s great guy. And we’re neighbors, we’re business neighbors down there and they’re good neighbors to have.

Jeff:

Yeah, I’ll reach out. I had a guest on recently, I haven’t published her conversation yet. We’re saving for new year’s because she’s in that New Year’s resolution space. She’s a meal prep chef.

Courtney Buckley:

Awesome.

Jeff:

She’s the owner of Alternative Chef NC.

Courtney Buckley:

Yes.

Jeff:

You may know her and…

Courtney Buckley:

Her son works at my donut shop.

Jeff:

Really? Wow.

Courtney Buckley:

Jude works for me and yeah, I know her well.

Jeff:

Okay, wow. See small world, right?

Courtney Buckley:

It’s a very small world.

Jeff:

The seven degrees of The Best of Charlotte. Yeah, I really had a great conversation with her. I’ll be sharing her episode right around the first of the year, but she mentioned the project that the Loyalist had initiated that initiative for feeding kids and her participation in that as well. So that’s super, that’s an amazing story, I love it. What about, we talked about this in the other episode too, and it’s okay if it’s the same titles because I think we have new listeners with The Charlotte Podcast that may not tune into the Lake Norman one very often. But I always like to ask my guests to share some titles in the area of personal development or small business, any book titles, periodicals courses, podcasts, anything like that.

Courtney Buckley:

Well, we didn’t talk about podcast too. Actually, I like the podcasts that focus on not just the tactical side of business, but also sort of the, not the mental side, I don’t know what the right word is here, but James Wedmore has the Mind Your Business Podcast, but it’s all about the energetic sides of business, right? It’s not, you need to wake up and set this spreadsheet and do all of this. It’s like the how to get your brain right. And so that’s one, when I’m driving, I like to listen to a lot.

Courtney Buckley:

As far as books go, I know I said in other podcast, and I haven’t gotten much farther in it unfortunately, just not had a lot of time for reading right now, but Upstream is the one I’m currently working on by Dan Heath. And it’s about systemization basically and the ability to put out fires ahead of time and something I have always struggled with. I’m like the queen of putting out any fire, but like the prevention of the fires to begin with is actually a better solution than the ability to just put them out.

Jeff:

Yeah, totally. I haven’t read upstream and yeah, I do recall you recommending that as well, it is on my list. I’m chipping away at that list is as fast as I can. So many good titles have been recommended through these conversations, but that one’s…

Courtney Buckley:

Yeah. I actually, I just got Meditations With Cows also, and that I’m really looking forward to. I am, at heart, would love to just be back out on the farm. I literally, I have six inside dogs and I’m an animal person and I love animal husbandry in general and the meditative qualities of dealing with the animals. It’s quiet and I have had dairy cows in the past and dairy sheep, and it is about the simplicity of what life can look like getting out of the rat race. So that’s my next book, after I finish this one.

Jeff:

Meditations with cows. Who’s the author?

Courtney Buckley:

You know what? I don’t have that one in front of me at this very moment.

Jeff:

Nope, it’s okay, I’ll…

Courtney Buckley:

It’s in my purse because that’s where books go to die I think.

Jeff:

I have a drawer in a desk.

Courtney Buckley:

I bring them with me. It’s funny, I’m sitting in my room right now as we’re recording this, looking around and there is like a book on my nightstand, there’s five on my dresser, school blast, and I know that that one in particular is in my purse right now. So I love books.

Jeff:

I do too and it’s hard to find time. I’ve been consuming mostly through audio over the last year or two. My wife keeps bugging me to get rid of a bookshelf we have in our living room because they’re literally collecting dust and…

Courtney Buckley:

Yeah, there’s something so… I love real books and I have a weird… I love old medical books. So I used to go to like flea markets and stuff and I have medical books from like the very early 1900s that are sitting on a shelf collecting dust. And in my house I had bookshelves everywhere, but when we moved and combined households, there’s not space, so in our addition will be, as one of my requirements, is to build some bookshelves, so we can move my book collection and they have a spot to collect dust here too.

Jeff:

Yeah absolutely. Yeah, one of my goals, I guess I’ll have to call it a New Year’s resolution at this point because I’ve been trying to figure out how to make it happen for all year, but is to make time to, even if it’s just 15 or 20 minutes a day to turn on the reading lamp and open a book just for, if for no other reason than just for some peace and quiet and a way to wind down. There’s only so many emails and spreadsheets you can look at during a day.

Courtney Buckley:

Tell me about it. Right, and then we end up, at the end of the day, it’s like, “Oh my God, I don’t want to think anymore,” and you put on mind-numbing television, right, instead of sitting and opening a book and being able to actually lose yourself in that, it’s just such a nicer way to wind your day down

Jeff:

Yeah, for sure. Any other, any big news or plans coming up for Your Mom’s Donuts? Anymore expansion? I know you sort of expanded, you have the new space in Davidson so that was a big step in 2020, especially given the circumstances of 2020.

Courtney Buckley:

You guys are okay. Sorry, dog. Yeah, actually look for us down in Charleston. I think I can officially say that now.

Jeff:

Wow.

Courtney Buckley:

We are very seriously looking at a space down here and sort of in negotiations for what that might look like, and while it’s not a done deal, we will definitely move down in this space next year as long as there’s no other crazy curve balls that I can’t manage.

Jeff:

Well for sure. Well, that’s amazing. That’s really, congratulations on that.

Courtney Buckley:

Thank you.

Jeff:

And that’s a great place to be. Charleston is obviously, it’s such a cool city. And yeah, just a super, super place to be and not far from Charlotte so that’s good.

Courtney Buckley:

No, I mean, I make the drive there and back same day, usually about once a week. I’m really quite used to it and I don’t mind that at all. That’s actually the only time I get my podcast or book listening done.

Jeff:

Yep. That found time. That’s why podcasts are so great. We can consume them during that found time that we can only use our ears and same with audio books. So one of the dogs has joined us, which looks like a Rottweiler.

Courtney Buckley:

Oh yeah. She is, I have all rescue dogs, so this one is a Rotti-pix pit-mix.

Jeff:

Oh my gosh.

Courtney Buckley:

She’s nine. My whole pack is getting kind of old. My oldest is 13. I actually lost one about three months ago, she was 15, but I haven’t lived without a pack of dogs, basically, my whole adult life. I mean, I had three by the time I was like 21 had as many as eight at a time, have six right now.

Jeff:

Wow. She’s adorable.

Courtney Buckley:

Thank you.

Jeff:

Listeners, you obviously can’t see this, but she’s climbed up on Courtney’s lap and is snuggling with Courtney. So yeah, she’s really sweet. What’s her name?

Courtney Buckley:

Twiggy.

Jeff:

Twiggy. Wow.

Courtney Buckley:

Twiggy. Yeah. She actually came from somebody selling her out of the back of their car in a Walmart parking lot and I said, “Yah, that’s not going to end up okay.” So for $60, best $60 I ever spent, right? Because [inaudible 00:26:41].

Jeff:

It looks like it.

Courtney Buckley:

Yeah.

Jeff:

Well, Courtney, any message you’d like to share with the community, your customers, your partners, any words or messages you’d like to share?

Courtney Buckley:

Massive appreciation for everybody. I mean, we couldn’t do this ever without the staff that keeps us going. I know we said we were going to talk about this and really didn’t touch on it, but I am incredibly fortunate to have such an amazing staff. I mean, back in March, when we completely pivoted our model, we’ve been a donut shop at that point for six and a half years, and I called everybody and said, “Hey, by the way, we’re packing groceries now. We’re going to get orders, I don’t know how this is going to work.” And they all, I don’t function, I jumped out of airplanes and then I looked for parachutes. I do not find parachutes first. And so having enough people around me that can not only help look for the parachutes, but follow my crazy ideas is yeah, it’s amazing. I couldn’t do it for sure without my whole team.

Courtney Buckley:

And the community that supported us. When we decided we were going to be a grocery store, we were doing 300 orders a week. Every one of those is a customer, it’s a family. And so the amount of appreciation for them and the farmers and makers that banded with us and didn’t question what we were doing and just jumped in head first certainly got me through this year. And the only message I’ve got for anybody is just keep looking for that, look for the helpers and look for the inspiration. And it’s really, really easy to get so bound down with the depression right now. And I get it, but also if we can just sort of look for the little glimmers of hope, I think maybe we can all get through.

Jeff:

Well said. Yeah, I agree 100%, really well said. Courtney, thank you so much again, for taking time to spend with the podcast and for sharing some of the story behind Your Mom’s Donuts, and we just really appreciate it, always a pleasure.

Courtney Buckley:

Yeah. Thank you so much for having me. This was great.

Jeff:

Well, I resolve to run more and eat more donuts in 2021. Courtney Buckley, the founder and owner of Your Mom’s Donuts. Thanks again, Courtney. Friends, you can learn more about the best damn donuts in the world at www.yourmomsdonuts.com. Courtney also joined me recently for a conversation on the Best of LKN Podcast, Episode 32, where we featured her newest venture, Your Mom’s Bazaar, an amazing little market in downtown Davidson. Find that episode where you get your podcasts or at our Lake Norman website, www.thebestoflkn.com.

Jeff:

Shout out to the Loyalist Market in Matthews. Thanks to your team for the amazing work you did in 2020 to help feed kids in the community. Their website is www.themarket.com. And friends, I highly recommend you pay them a visit, wonderful people. Books and podcasts mentioned. Mind Your Business Podcast with James Wedmore. Upstream, The Quest To Solve Problems Before They Happen, a book by Dan Heath. And finally a book called Meditations With Cows, What I’ve Learned From Daisy, the Dairy Cow Who’s Changed My Life by Shreve Stockton.

Jeff:

As always, all of these links are provided for you in the show notes at www.thebestofclt.com. There might even be a full transcript there for you as well, we’ll see. Friends, I hope you enjoyed this episode and thanks to Courtney for not only for her time, but also for reminding us that in times of struggle and uncertainty, there are always helpers, there is always inspiration. Happy new year, Charlotte. Bye for now.

Outro:

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