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Episode 037

On Brand with Jamey Boiter

CEO of BOLTGROUP

by | Oct 4, 2021

Show Notes:

In this episode, I sit down with Jamey Boiter, the Principle and CEO at BOLTGROUP – a design innovation firm that has been helping companies build better brands for 35 years. Jamey shares the story of his journey as a Graphic Designer and Brand Strategist, and how a company’s brand means so much more than a logo. Much of our discussion revolves around what Jamey refers to as a “brand ecosystem.” He lends a hand in helping me better understand the importance of the communication and culture around a brand. 

As per usual, I bring up Simon Sinek and Seth Godin. I also talk a lot about Apple. That will not surprise our regular listeners, I know. But, how could I resist asking for  Jamey’s opinion, a branding EXPERT, on the philosophies of these forward thinkers and the rise of one of the most recognizable and revered brands in the world?

You’ll be happy to know that I only digress occasionally, and spend most of the conversation listening intently to Jamey’s description of how the ultra-talented team at BOLTGROUP executes the mission of branding design innovation for some of the most successful companies in America, and beyond.

If you’re an entrepreneur that has struggled, as I have, with nailing your company’s brand, this episode is for you. So, lean in my friends, and get to know Jamey Boiter, CEO of BOLTGROUP.

BOLTGROUP

Charlotte businesses recognized in this episode:

Groundcrew Sound

Hot Sake

Fionix Consulting

Charlotte Star Room

Books recommended:

Legacy
By James Kerr

Designing Your Life
By Bill Burnett and Dave Evans

Thanks for listening!

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